About Zaptilo

We built Zaptilo so you only pay for what you send.

Zaptilo is a pay-as-you-go WhatsApp Business API provider built for Indian businesses — from D2C brands and fintech startups to enterprises and developer teams. As a Meta-approved WhatsApp Business Solution Provider (BSP), we deliver WhatsApp Business API integration in INR, with no monthly subscription, no setup fee, and no per-agent charges. You only pay for the messages you send, with a GST-compliant invoice.

Why we built Zaptilo

Every Indian business that wants to use WhatsApp Business API runs into the same problem. The dominant providers all charge a monthly or yearly subscription — sometimes ₹999, sometimes ₹5,000, sometimes ₹50,000+ per month — before you send a single message. On top of that come per-agent fees, onboarding fees, and contract minimums.

For an early-stage startup that sends 500 messages a month, the subscription is more expensive than the messaging itself. For a seasonal D2C brand, paying a flat fee in slow months feels wasteful. For a developer who just wants to wire up an OTP API, the inbox subscription is irrelevant overhead.

We thought there had to be a simpler way: pay only for what you actually send. So we built Zaptilo around that single principle.

The Zaptilo difference

Pay-as-you-go pricing

Pay per message, in INR. No monthly subscription, no annual contract, no minimum commitment. Send 100 or 10 million — you only pay for what you send.

No setup or onboarding fees

Sign up free, get your API token in minutes, and start sending. No sales call, no onboarding fee, no commitment required.

No per-agent or per-user fees

Most inbox-style providers charge per agent. Zaptilo's API and inbox are included — your whole team uses the same account.

Built for India

INR pricing. GST-compliant invoicing. India-based support team in Indian business hours. Indian phone-number support.

Developer-first

Native SDKs in PHP, Python, Node.js, Java, .NET. Integration guides for Laravel, Django, Spring Boot, Salesforce, Zoho CRM, Shopify, WooCommerce, Zapier, n8n.

Volume rewards you

Per-message rate drops as your volume grows — from a flat tier price down to ₹0.04 at scale. The more you send, the less you pay per message.

Who we built it for

Zaptilo is built for the businesses that subscription pricing leaves behind:

Indian startups in their first year, sending OTPs and welcome messages
D2C brands on Shopify or WooCommerce who want order confirmations and COD verification without a flat monthly cost
SaaS companies embedding WhatsApp into product flows — trial reminders, payment failures, support tickets
Fintechs and EdTech platforms that need transaction OTPs and reminders at the cheapest possible per-message rate
Developer and ops teams who just want a clean REST API and SDKs — no inbox, no chatbot builder, no extras
Enterprises sending millions of messages per month who want INR billing and a single team to talk to

What we believe

Pricing should match how you use the product. If you send a million messages, you pay more. If you send a hundred, you pay almost nothing. Software is the only industry that charges you for capacity you don't use — we don't do that.

Indian businesses deserve INR pricing. Foreign-currency invoices add FX risk and complicate accounting. Every Zaptilo invoice is in rupees, with GST broken out separately, ready for your CA.

Onboarding should take minutes, not weeks. Sign up, get a token, send your first message. We help with template approval and BSP setup, but we don't hide it behind a sales process.

Developers are first-class users. Clean REST API, native SDKs, copy-pasteable code samples, integration guides for every major framework. The platform should feel obvious to any engineer who has used Stripe, Razorpay, or Twilio.

Try Zaptilo — you only pay when you send

Free signup. No subscription. INR pricing. GST invoice. India-based support.

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