Integration Guide

WhatsApp Integration with CleverTap

Connect CleverTap's behavioral analytics and journey orchestration to WhatsApp Business API via Zaptilo. Trigger event-based WhatsApp campaigns — drop-off recovery, abandoned cart, transaction follow-ups, and milestone celebrations — at a fraction of native CPaaS rates.

Why connect CleverTap to WhatsApp Business API?

  • Keep CleverTap's segmentation, journeys, and RTM/RTC orchestration
  • 40-60% lower per-message cost than native WhatsApp channel options
  • INR billing, GST invoice — no FX risk
  • Personalized templates using full CleverTap user property set
  • Real-time delivery and read receipts pushed back to CleverTap as custom events
  • No monthly subscription on the WhatsApp side

Common use cases

Cart abandonment

User adds items but doesn't checkout in 30 min → WhatsApp with cart link + 5% off

Onboarding journeys

User signs up but doesn't complete profile → 3-step WhatsApp drip

Milestone messages

User hits 10th transaction → WhatsApp congratulations + loyalty offer

Win-back campaigns

User dormant for 60 days → WhatsApp comeback offer with deep link

Transaction follow-up

User completes a transaction → WhatsApp upsell or cross-sell offer

EdTech / engagement

Student inactive for 7 days → WhatsApp class reminder + parent escalation

How to integrate CleverTap with WhatsApp Business API

  1. Sign up at web.zaptilo.ai and submit a Marketing-category template (e.g. cart_recovery)
  2. Build a small bridge endpoint (Lambda / Cloud Function / Express) that accepts CleverTap webhook payloads and calls Zaptilo's API
  3. In CleverTap → Engage → Journeys → create a new journey with a Webhook step pointing at your bridge URL
  4. Map CleverTap user attributes to template variables in the webhook body
  5. Optionally: handle Zaptilo's delivery / read webhook → push back to CleverTap as a custom event for re-segmentation

See Node.js or Python bridge code patterns.

Frequently asked questions

How do I send WhatsApp campaigns from CleverTap?

CleverTap supports outbound webhooks in journeys. Set up a journey step that calls your bridge endpoint; the bridge then calls Zaptilo's WhatsApp API with the user's phone, the template name, and segmented variables (user attributes from CleverTap). Common use: drop-off recovery, abandoned cart, milestone celebrations.

Does CleverTap have native WhatsApp support?

CleverTap offers WhatsApp as a channel within its omnichannel campaigns, typically via partner BSPs at a per-conversation rate. By using Zaptilo via webhook, you keep CleverTap's segmentation + journey orchestration but get Zaptilo's lower per-message cost (₹0.04 at volume) and INR billing with GST invoice.

Can I personalize WhatsApp messages with CleverTap user attributes?

Yes. Pass any user property (name, last purchase, plan tier, language) from CleverTap's journey to your bridge as JSON; the bridge maps these to template body variables in Zaptilo's API call.

Does this work for CleverTap RTM (Real-Time Marketing) and RTC (Real-Time Conversations)?

Yes. RTM journeys can trigger external webhooks; the same bridge pattern delivers WhatsApp messages within seconds of the user event. Useful for cart abandonment within minutes, transaction-based offers, etc.

What's the cost compared to CleverTap's native WhatsApp?

Roughly 40-60% lower at volume because Zaptilo passes through Meta's per-conversation rate at cost and adds a transparent INR markup (₹0.04 at high volume) — no monthly subscription. CleverTap's native channel typically marks up further. INR billing with GST.

Can I use CleverTap segments with WhatsApp?

Yes. CleverTap segments drive who gets each journey. The journey's webhook step fires for everyone in the segment, with each user's attributes passed to Zaptilo for personalization. Standard segmentation and frequency capping logic applies.

Is CleverTap + WhatsApp suitable for Indian D2C, fintech, and EdTech?

Very. CleverTap is widely used by Indian fintech (Cred, ZestMoney), EdTech (BYJU's, Vedantu), and D2C brands. Combining their behavioral analytics with Zaptilo's INR-billed WhatsApp gives a cost-effective India-native marketing stack.

Connect CleverTap to WhatsApp

Free signup. INR pricing. GST invoice. No subscription.

Get Started Free

See also: MoEngage · Zapier · WhatsApp OTP API · All integrations